Startup Experience
The team includes individuals with experience founding and exiting startups, providing a direct understanding of startup challenges and success factors.
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Agency
One Umbrella
MarketingOps
Cross-discipline
98 is a growth marketing partner for early-stage tech companies, focusing on revenue scaling, lead generation, and funnel improvement. They handle strategy and execution, aiming to integrate as an extension of their clients' teams.
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Section 01Runs fractional CMO strategy, marketing operations, and growth marketing services as a fractional engagement; worth a look if budget, not need, is the constraint.
“The company aims to be an integrated part of a client's team, offering a full range of marketing expertise from strategy to content creation, with an emphasis on lead-driven results and alignment with client goals.”
Value proposition
Section 0298 positions itself as a growth marketing partner for early-stage tech companies, providing comprehensive support from strategy development to execution. Their primary objective is to assist clients in scaling revenue, increasing leads, and optimising their marketing funnels. They operate with an agile approach, crafting tailored packages for each startup client, acknowledging that a one-size-fits-all strategy is often ineffective.
Their methodology emphasises lead generation and revenue growth as key metrics, maintaining close alignment with client goals and milestones. The team comprises individuals with startup founder experience and industry-specific knowledge, aiming to function as an internal marketing department for their clients, covering roles from CMO to content writer.
Core competencies
Section 03Integrated Team Model
They offer a comprehensive marketing team, from CMOs to content writers, aiming to function as an internal department rather than an external agency.
Industry Specialisation
Possess an advisory board and team with deep technical and business experience across various tech sectors, enabling understanding of specific client needs.
Lead-Driven Approach
Focus marketing efforts on generating leads, increasing revenue, and contributing to overall growth for their clients.
Key takeaways
Section 05- Target Audience
- The company specifically targets early-stage technology companies, indicating a focus on businesses navigating initial growth phases.
- Service Scope
- They offer end-to-end growth marketing services, covering both strategic planning and practical implementation.
- Operational Philosophy
- 98 aims to integrate closely with client teams, operating as an extension rather than a traditional external agency, with an emphasis on tailored solutions.
- Industry Expertise
- They demonstrate experience across a diverse range of technology verticals, including emerging fields like AI, Web3, and Quantum.
- Leadership Background
- Their team includes individuals with leadership experience from startups, as well as advisory members from established tech and consulting backgrounds.