Sales Organisation Analysis
Utilising objective assessment tools to identify potential, create action plans, and track growth.
← Back to directory
Agency
Primeo
RevOps
Primeo, formed by the union of PRIMA Ressource and Teneo Results, provides sales growth consultation to B2B and B2B2C companies. They focus on improving sales performance through analysis, process optimisation, CRM and sales technology integration, training programs, recruitment, and compensation strategies. Their services aim to help companies meet sales targets and achieve predictable growth.
Visit website ↗Our read
Section 01Does consultative sales strategies & tools. Ask them directly how deep their bench goes past the pitch.
“This isn’t a pivot. It’s a consolidation around a conviction we’ve both held for years. Canadian SMBs deserve sales partners who take the work as seriously as they take their product, their operations, their finance. PRIMEO is what that looks like at national scale.”
Value proposition
Section 02Primeo assists B2B and B2B2C companies across North America with a sales force to enhance their sales organisation and achieve growth objectives. Their approach involves a systematic analysis of the sales force, followed by the implementation of tailored action plans to address identified gaps. They aim to improve sales, profitability, and overall sales team effectiveness.
The company offers expertise in various aspects of sales operations, including optimising sales processes, selecting and implementing CRM and sales technologies, and developing effective sales compensation models. They also provide training programs to develop sales skills and recruitment services to help companies hire appropriate sales talent. Primeo positions itself as a partner that accompanies clients through the changes needed to reach their sales goals.
Core competencies
Section 03Sales Process & KPI Optimisation
Implementing processes and metrics to reduce inefficiencies and accelerate sales cycles.
CRM & Sales Tech Integration
Leveraging smart sales technologies to support sales goals and empower sales teams.
Sales Training & Development
Providing programs to develop skills and improve sales team performance.
Sales Recruitment
Implementing a sales-specific recruitment process to source high-calibre sales talent.
Sales Compensation Strategy
Designing compensation models beyond base salary and commissions to create appropriate incentives.
Products & services
Section 04- Sales Team Analysis
- Using assessment tools to identify potential, create a plan, and track growth.
- Sales Process & KPIs
- Implementing processes and metrics to eliminate inefficiencies and enable faster sales cycles.
- CRM & Sales Tech
- Leveraging sales technology to achieve goals and empower sales organisations.
- Training programs
- Training sales teams to develop skills and increase performance.
- Sales Recruitment
- Implementing a sales-specific recruitment process to find talent that meets business needs.
- Sales Compensation
- Rethinking compensation to create the right incentives for both the company and the sales team.
Key takeaways
Section 05- Company Formation
- Primeo is the result of a consolidation between PRIMA Ressource and Teneo Results, aiming for national scale sales support for Canadian SMBs.
- Problem Solving Approach
- Primeo addresses issues such as not meeting sales targets, difficulties in recruiting sales talent, and unreliable sales forecasts through structured solutions.
- Engagement Model
- Most mandates begin with an analysis of the sales organisation to build an action plan that closes gaps preventing growth objectives.
- Client Collaboration
- The company emphasises a partnership approach, providing continuous accompaniment rather than sporadic consultation.
- Targeted Solutions
- Primeo offers a range of services designed to address specific sales challenges from team structure to technology and compensation.
- Predictability in Sales
- A key outcome for clients is increased predictability in their sales cycles and revenue generation.
FAQ
Section 06- Is PRIMEO a good fit for your company?
- PRIMEO works with B2B and B2B2C companies across North America that have a sales force and aim to outperform their market by adopting sales practices.
- What industries does PRIMEO specialize in?
- They work with companies in the manufacturing, distribution, and service sectors whose offerings have technical or technological complexity.
- What are the steps to work with PRIMEO?
- Most mandates begin with an analysis of the sales organisation, which leads to an action plan to close gaps preventing growth objectives.
- Does PRIMEO work with start-ups?
- PRIMEO assists start-ups with commercialising innovations, recruiting sales teams, implementing sales technologies, and setting up key processes.