Integrated Sales & Marketing
Purple Sales provides a unified approach to B2B sales and marketing, aligning outbound and inbound activities under one partner to prevent disconnects often caused by multiple vendors.
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Agency
Purple Sales
MarketingOps
RevOps
Cross-discipline
Purple Sales is a B2B outsourced sales and marketing company and a Gold B2B HubSpot agency. Established in 2017, the company provides integrated services for lead generation, sales outsourcing, and HubSpot implementation to B2B organisations seeking aligned sales and marketing strategies.
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Section 01Focused on one-stop-shop B2B growth partner; a fit if that's precisely the seam you need closed.
“Purple Sales integrates tools like HubSpot, LinkedIn, and automated outreach platforms to build repeatable, efficient sales workflows that scale.”
Value proposition
Section 02Purple Sales operates as a B2B outsourced sales and marketing company, specialising in aligning sales and marketing efforts for B2B organisations. They offer a unified approach to revenue generation, managing both outbound and inbound strategies to generate qualified leads and secure appointments. Their services aim to remove the complexity of managing multiple vendors by providing a single partner for B2B lead generation, SDR/Sales Outsourcing, HubSpot solutions, and SEO.
The company serves B2B clients across various industries, including Tech & SaaS, Finance/Fintech, HR/HR Tech, and Security/IT, supporting organisations of all sizes from early-stage startups to enterprises. Purple Sales emphasises transparent performance tracking, expert talent trained through the Purple Sales Academy, and scalable systems built to convert prospects into qualified sales meetings.
Core competencies
Section 03HubSpot Expertise
As a Gold B2B HubSpot agency, the company offers HubSpot migration, setup, optimisation, and automation services, focusing on improving visibility and tracking the buyer journey.
Outsourced Lead Generation
They specialise in B2B lead generation, including data research, targeting, outbound programmes, SDR/BDR services, and B2B appointment setting, designed to book qualified meetings.
Revenue Acceleration
The company's services are structured to accelerate revenue through scalable systems, expert talent, and transparent performance reporting, aiming to drive deal closures.
Cross-Industry Support
Purple Sales supports B2B organisations across various sectors, tailoring strategies to industries such as Tech & SaaS, Finance/Fintech, HR/HR Tech, and Security/IT.
Products & services
Section 04- B2B Lead Generation
- Combining data-driven targeting, cold call outreach, LinkedIn engagement, and email automation to generate qualified leads and book appointments.
- SDR/Sales Outsourcing
- Outsourced Sales Development Representatives (SDRs) and sales teams to manage outbound programmes, prospecting, and appointment setting.
- HubSpot Implementation
- Migration, setup, and optimisation of HubSpot Sales and Marketing Hub, building automations, and improving buyer journey visibility.
- B2B Appointment Setting
- Booking high-quality sales meetings directly into client calendars, allowing internal sales teams to focus on closing deals.
- SEO & Content Strategy
- Inbound marketing services including SEO, content strategy, keyword selection, webinars, and website creation/updates.
- Brand Strategy & Design
- Services to elevate brand, website, and pitch decks, supporting overall brand presence and messaging.
Key takeaways
Section 05- Vendor Consolidation
- Purple Sales offers an integrated solution, aiming to reduce the need for multiple vendors by coordinating B2B sales and marketing activities through a single partner.
- HubSpot Partnership
- The company holds a Gold B2B HubSpot agency status, indicating capabilities in HubSpot implementation, optimisation, and leveraging the platform for B2B growth.
- Comprehensive Lead Generation
- Their approach to B2B lead generation encompasses both outbound efforts (SDRs, cold calls, email, LinkedIn) and inbound support (SEO, content, paid ads, branding) to cover the full funnel.
- Targeted Market Support
- Purple Sales assists B2B clients across various industries and organisational sizes, adapting their services from early-stage companies to large enterprises.
- Performance and Transparency
- The company emphasises transparent weekly reporting, bi-weekly strategy calls, and integration with client teams to ensure alignment and visibility on performance.
FAQ
Section 06- What is a B2B outsourced sales and marketing company?
- A B2B outsourced sales and marketing company, such as Purple Sales, helps teams scale by combining outbound, inbound, automation, and data strategies, including B2B lead generation, SDR and Sales outsourcing, GTM execution, brand strategy, and HubSpot implementation.
- Who is Purple Sales?
- Purple Sales is a Clutch-recognized B2B outsourced sales and marketing company and Gold B2B HubSpot agency, founded in 2017 in Toronto, Canada, focused on helping B2B organisations grow through outsourced SDRs, sales outsourcing, custom campaigns, SEO, and full-funnel support.
- Does a B2B outsourced sales and marketing company support both outbound and inbound?
- Yes, Purple Sales supports both outbound through its SDR team, sales outsourcing, and B2B appointment setting, and inbound through SEO, ads, branding, content, and HubSpot automation, ensuring alignment across the entire funnel.
- How does B2B Lead Generation work at Purple Sales?
- Purple Sales' B2B lead generation combines data-driven targeting, cold call outreach, LinkedIn engagement, and email automation, extending to appointment setting by booking qualified sales meetings directly into clients' calendars.
- Are you a certified Gold B2B HubSpot agency?
- Yes, Purple Sales is a certified Gold B2B HubSpot agency, assisting B2B teams with setting up Sales and Marketing Hub, building automations, improving visibility, and tracking the buyer journey within HubSpot.