Integrated Platform
Offers a unified platform combining email, SMS, pop-ups, and postcard marketing, aiming to eliminate data silos and disjointed tools.
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Agency
Rejoiner
MarketingOps
Lifecycle & CRM
Rejoiner provides a retention marketing platform combined with expert support, aiming to assist e-commerce brands with email and SMS marketing. They offer a unified platform for various communication channels and provide managed services, including strategy, migration, and ongoing optimisation, to help clients achieve revenue goals.
Visit website ↗Our read
Section 01Focused on marketing automation centered on lifecycle and email marketing programs; worth a look if you want deep platform expertise over broad generalist coverage.
“Rejoiner distinguishes itself by pairing its marketing platform with dedicated expert support, offering fully managed services rather than a do-it-yourself software approach.”
Value proposition
Section 02Rejoiner offers a retention marketing solution designed for e-commerce brands, integrating a marketing platform with expert-led services. The company aims to address the challenges of managing retention marketing across various channels and tools by providing a unified platform for email, SMS, pop-ups, and direct mail (postcards). Their approach focuses on delivering expert guidance and managed services to help businesses understand customers, create content, and achieve revenue objectives.
The service model emphasises a 'partnership driven approach' where Rejoiner's team handles aspects such as campaign management, migration, and ongoing optimisation. They provide strategic insights from their experience in retention marketing and offer support including bi-weekly performance reviews and direct access to experts. This contrasts with self-service platforms, aiming to reduce the operational burden on clients and improve retention and revenue.
Core competencies
Section 03Managed Services
Provides fully managed campaign services, covering setup, optimisation, and ongoing adjustments, reducing the need for in-house staff or external agencies.
Strategic Guidance
Delivers ongoing, expert-led strategy tailored to business needs, informed by experience in retention marketing.
Migration Support
Handles full migration in-house to ensure zero downtime, no data loss, and clean list transfers.
Segmentation and Automation
Utilises an intuitive segment builder for customer targeting based on various criteria (e.g., purchase history, browsing behaviour, RFM scoring) and built-in lifecycle triggers for automated journeys.
Email Design and Content
Features a drag-and-drop email builder with saved modules, product recommendations, and product catalog integration for creating emails.
Products & services
Section 04- Email Marketing
- Comprehensive email campaign management, including design, segmentation, and automated lifecycle journeys such as abandoned cart and welcome series.
- SMS Marketing
- Management and execution of SMS campaigns for customer engagement and retention.
- Pop-up Marketing
- Implementation and optimisation of pop-up campaigns for lead generation and on-site engagement.
- Postcard Marketing
- Direct mail services using postcards as part of a multichannel retention strategy.
- Cart Abandonment Software
- Specialised features and campaigns designed to convert customers who have abandoned their shopping carts.
- Professional Services
- Includes account management, strategic guidance, migration support, and ongoing optimisation services by a team of experts.
Key takeaways
Section 05- Value Proposition
- Rejoiner differentiates by offering a blend of an intelligent platform and a team of retention marketing experts, moving beyond 'do-it-yourself' software to provide committed support.
- Targeted Marketing
- The platform includes built-in lifecycle triggers for various e-commerce scenarios like abandoned cart, browse abandonment, new subscriber welcome, price drop alerts, win-back campaigns, VIP recognition, anniversary, replenishment, and subscription management.
- Customer Segmentation
- Dynamic segmentation capabilities allow for precise customer grouping based on purchase history, browsing behaviour, email engagement, demographics, RFM scoring, and partner data, for targeted campaigns and exclusions.
- Multichannel Approach
- Rejoiner supports retention marketing across multiple channels including email, pop-ups, text (SMS), and direct mail (postcards).
- Operational Efficiency
- The service aims to reduce client workload by managing campaigns, migration, and optimisation, potentially lowering the total cost of ownership compared to combining self-service platforms with agency fees.
- Performance Focus
- Emphasises boosting revenue and retention, citing examples of clients achieving significant revenue increases and improved click volume or subscription rates.
FAQ
Section 06- What kind of support does Rejoiner offer?
- Rejoiner provides direct access to experts and fast responses for customer support, alongside fully managed campaigns, migration support, and ongoing optimisation.
- How does Rejoiner handle data migration?
- Rejoiner handles the full migration process in-house, aiming for zero downtime, no lost data, and clean list transfers.
- What channels does Rejoiner's platform cover?
- The platform unifies email, SMS, pop-ups, and postcard marketing.
- Does Rejoiner integrate with product catalogs?
- Yes, Rejoiner connects with a client's product catalog to dynamically pull in product suggestions for email campaigns, including top sellers, new arrivals, and complementary items.
- Are there long-term commitments required?
- No, Rejoiner states they offer services with no contracts and no long-term commitments.