GTM Systems Implementation
Implementing and migrating modern GTM systems, including Salesforce, HubSpot, and Revenue Cloud, designed for AI adoption.
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Agency
SaaScend
RevOps
SaaScend engineers GTM systems and deploys AI agents to support modern revenue teams, focusing on building robust operational foundations before integrating AI. They provide services across implementation, managed services, and AI transformation for revenue operations. Their approach aims to build trusted AI workforces by ensuring underlying systems and data are accurate and connected.
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Section 01Covers RevOps consultancy for GTM teams, founded 2015. Worth a scoping call before assuming they've done your specific stack.
“They fixed the foundation first, then put agents on top. That order is why we actually trust the output — the number in the CRM is finally the number we run on.”
Value proposition
Section 02SaaScend specialises in developing AI workforces for revenue teams, emphasising the foundational GTM systems that underpin these operations. They address issues such as dirty data, disconnected systems, and manual processes, arguing that AI amplifies broken systems rather than fixing them. Their methodology involves building, managing, and transforming GTM stacks to ensure they are ready for AI adoption, thereby creating a reliable operational layer.
The company offers an "agentic delivery" model, which aims to provide faster implementation at a reduced cost compared to traditional systems integrators. This model uses AI-assisted delivery led by senior architects, with fixed-bid and outcome-based pricing. SaaScend's services include implementing modern GTM systems, providing ongoing managed services, and deploying specialised AI agents across sales, marketing, customer success, and revenue operations roles.
Core competencies
Section 03Managed Services
Operating and optimising GTM foundations with ongoing Salesforce admin, HubSpot admin, RevOps support, and data management.
AI Agent Deployment
Deploying specialised AI agents for orchestration, sales, RevOps, forecasting, and customer success.
Data and System Integration
Connecting critical information across various platforms like Salesforce, HubSpot, Gong, Aircall, ZoomInfo, Slack, and Revenue Cloud.
Agentic Delivery Model
Utilising an AI-assisted delivery model with senior architects for faster, fixed-bid, outcome-based project execution.
Products & services
Section 04- Build
- Implementation and migration of modern GTM systems (Salesforce, HubSpot, Revenue Cloud, CRM migrations, Integrations) designed for AI adoption.
- Manage
- Ongoing managed services for GTM foundations, including Salesforce/HubSpot admin, RevOps support, optimisation, and data management.
- Transform
- Deployment of specialised AI agents for orchestration, sales, RevOps, forecasting, and customer success to automate work and accelerate revenue.
- AI Agent Marketplace
- Offers a selection of pre-built, production-ready AI agents for various GTM roles, including Sales, Marketing, Customer Success, and Revenue Operations.
- Agentic Quoting (Scope-to-Quote)
- A tool to compare an existing statement of work against SaaScend's agentic delivery model, providing fixed-bid pricing and potential cost savings.
Key takeaways
Section 05- AI Foundation
- SaaScend asserts that successful AI initiatives require a solid foundation of clean data and connected systems; AI amplifies broken systems rather than fixing them.
- Integrated Approach
- The company bridges traditional consultancy, implementation partners, and AI agencies by designing systems, building infrastructure, and deploying agents.
- Agentic Delivery
- Their delivery model, described as 'agentic', aims to offer significant cost and time savings (30-75% lower cost) compared to traditional systems integrators, with fixed-bid pricing.
- Revenue Team Focus
- SaaScend's solutions are tailored to support various revenue roles within sales, marketing, customer success, and revenue operations through specialised AI agents.
- Orchestration Layer
- A master orchestration agent coordinates specialised AI agents across the entire GTM stack, ensuring context and directing work based on underlying systems and data.
FAQ
Section 06- What is the core problem SaaScend addresses?
- SaaScend addresses the issue of AI initiatives failing due to untrusted data, disconnected systems, and manual operations, which they believe AI amplifies rather than fixes.
- How does SaaScend approach AI deployment?
- SaaScend prioritises building a strong operational foundation of clean data and integrated GTM systems before deploying AI agents, ensuring the AI layer is trustworthy.
- What is 'agentic delivery'?
- Agentic delivery is SaaScend's approach to project execution, using AI-assisted methods and senior architects to deliver faster implementations with fixed-bid, outcome-based pricing, aiming for 30-75% lower costs than traditional SIs.
- Which platforms does SaaScend integrate with?
- SaaScend works with platforms such as Salesforce, HubSpot, Anthropic, Aircall, Gong, ZoomInfo, Slack, and Revenue Cloud.
- What types of AI agents does SaaScend offer?
- SaaScend offers agents for various GTM functions, including sales (e.g., Deal Forecasting, Call Transcription), marketing (e.g., Account Scoring, Web Scraping), customer success (e.g., Churn Risk, Customer Health), and revenue operations (e.g., Data Analysis, FAQ Agent).