Revenue Operations Strategy
GTM planning, RevOps roadmaps, cross-functional alignment.
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Agency
scaleMatters
RevOps
scaleMatters provides Revenue Operations services, focusing on helping B2B tech companies resolve issues with their Go-to-Market systems. They aim to build a single operational foundation that Marketing, Sales, Customer Success, and Finance teams can trust, addressing problems like untrustworthy data, attribution black holes, and lack of system ownership. Their services are designed for companies with ARR between $10M and $100M, from Series A to D stage.
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Section 01Focused on revenue operations services for B2B tech clients; a fit if that's precisely the seam you need closed.
“scaleMatters focuses on system-level solutions to address foundational GTM problems that often manifest as data, attribution, or ownership issues.”
Value proposition
Section 02scaleMatters offers Revenue Operations services to B2B tech companies, particularly those experiencing a 'GTM Reckoning' where their existing Go-to-Market systems are no longer sufficient for growth. The company identifies common systemic problems such as distrusted data, unclear attribution, and unowned systems, which lead to inaccurate reporting, unreliable forecasts, and inefficient operations. Their approach is to move companies from these challenges to a state of profitable and efficient growth by rebuilding and optimizing their operational foundation.
They propose creating a unified operational foundation that serves the needs of Marketing, Sales, Customer Success, and Finance departments, contrasting their holistic approach with agencies that might focus only on sales operations. scaleMatters provides various engagement models, including ongoing embedded RevOps, strategic fixed-fee projects, and on-demand advisory services, all delivered by experienced RevOps practitioners. Their process involves assessing current systems, designing future states, executing solutions, and continuous optimisation.
Core competencies
Section 03CRM Architecture & Administration
Expertise in Salesforce and HubSpot, data modeling, and governance.
Data Architecture & Integrations
Managing API connections, data pipelines, webhook logic, and error monitoring.
Reporting & Analytics
Development of dashboards, board-deck metrics, and pipeline analytics.
GTM Systems & Automation
Implementing tools like Outreach, ChiliPiper, LeanData, and managing lead routing and workflows.
AI & Process Automation
Focus on GTM automation, workflow design, and integrating AI-native tooling.
Products & services
Section 04- Embedded RevOps
- Monthly retainer service providing dedicated capacity for CRM administration, ongoing reporting, process design, tech stack management, and strategic guidance.
- Strategic Projects
- Fixed-fee engagements for defined problems such as Salesforce/HubSpot implementations, CRM/MAP migrations, revenue diagnostic audits, GTM tech stack buildout, and data architecture projects.
- Advisory
- On-demand access to senior RevOps expertise for strategic guidance, including monthly strategy sessions, RevOps architecture review, board prep for GTM metrics, and roadmap support.
Key takeaways
Section 05- The GTM Reckoning
- Many B2B tech companies face a point where their incrementally built Go-to-Market systems become dysfunctional, characterized by untrustworthy data, attribution problems, and lack of system ownership.
- System-Level Problems
- Issues with data trustworthiness, attribution, and system ownership are identified as symptoms of fundamental system problems, not merely reporting, attribution, or knowledge gaps.
- Holistic RevOps
- scaleMatters aims to create a single, reliable operational foundation that satisfies the distinct reporting and data needs of Marketing, Sales, Customer Success, and Finance.
- Operational Expertise
- The team comprises experienced RevOps practitioners who have managed revenue systems within high-growth companies, bringing an operator's perspective to their consulting work.
- Engagement Models
- They offer flexible engagement options including embedded monthly retainers, fixed-fee strategic projects, and on-demand advisory for senior-level guidance.
- Structured Process
- All engagements follow a four-step process: Assess, Design, Execute, and Optimize, ensuring a systematic approach to problem-solving and continuous improvement.
FAQ
Section 06- What is the 'GTM Reckoning'?
- The 'GTM Reckoning' refers to the point where a company's incrementally built Go-to-Market systems become unreliable, leading to issues with data trust, attribution, and system ownership, hindering further growth.
- Which types of companies does scaleMatters typically work with?
- scaleMatters works with B2B tech companies, including AI-Native Tech, SaaS, Cybersecurity, FinTech, IT Services, and Marketing Services, with an ARR between $10M and $100M and at Series A-D stage.
- How does scaleMatters differentiate itself from other RevOps agencies?
- scaleMatters states it differentiates by building a single operational foundation that Marketing, Sales, Customer Success, and Finance can all trust, rather than focusing solely on sales operations.
- What is the typical engagement process?
- Every engagement follows a four-step process: Assess (understand current systems), Design (plan future state), Execute (implement solutions), and Optimize (continuously refine and improve).