Strategy Development
Developing individual strategies for client-specific business goals in online advertising.
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Agency
Smarketer GmbH
MarketingOps
Cross-discipline
Smarketer GmbH specialises in Google Ads and Microsoft Advertising, focusing on increasing sales, customer acquisition, and reach for businesses. The company offers individually tailored strategies and professionally optimised campaigns with performance-based compensation and transparent success tracking. They are certified Google Ads and Microsoft Advertising Elite Partners.
Visit website ↗Our read
Section 01Focused on helps SMBs win customers via professional Google Ads management; worth a look if you want deep platform expertise over broad generalist coverage.
“The company's approach is characterised by continuous adaptation and self-challenge to ensure customer success and realise their visions.”
Value proposition
Section 02Smarketer GmbH positions itself as a market leader in Google Ads and Microsoft Advertising, aiming to enhance clients' online presence and business objectives. They offer customised strategies designed to meet specific company goals such as increased sales, customer acquisition, or brand reach. The company emphasizes professionally optimised advertising campaigns that are adaptable to various budgets, alongside a model of performance-based compensation and clear success monitoring. They highlight their close partnership with Google and Microsoft, suggesting this provides an advantage in campaign knowledge and execution.
The agency's methodology involves deploying a team of SEA experts to develop and implement effective campaigns across platforms like Google Search, Google Shopping, YouTube, and Microsoft's ad network (including Bing, Ecosia, DuckDuckGo, and Yahoo). They also offer services such as website tracking implementation and consulting, including GDPR-compliant consent manager setup. Smarketer states a commitment to long-term client relationships and shares expertise through a glossary of online marketing topics.
Core competencies
Section 03Campaign Optimisation
Professionally optimising Google Ads and Microsoft Advertising campaigns for various budgets.
Performance Measurement
Providing transparent success control and performance-based compensation.
Platform Expertise
Deep knowledge of Google Ads products (Search, Shopping, YouTube, Display & Remarketing, GMail, Business Profile) and Microsoft Advertising (Bing Search & Shopping).
Tracking & Analytics
Implementing and auditing website tracking codes, including GDPR-compliant consent managers.
Knowledge Sharing
Educating clients on SEA topics through a comprehensive glossary and proactive knowledge exchange.
Products & services
Section 04- Google Ads Management
- Creating and optimising campaigns across various Google Ads products, including Search, Shopping, YouTube, GMail, Display & Remarketing, and Google Business Profile, to achieve client-specific goals.
- Microsoft Advertising Management
- Managing advertising campaigns on Microsoft's network, including Bing, Ecosia, DuckDuckGo, and Yahoo, utilising text, image, video, or interactive ads.
- Individual Strategy Development
- Crafting bespoke advertising strategies aligned with individual company objectives, such as increasing sales, customer numbers, or brand reach.
- Website Tracking Service
- Consulting on tracking concepts, implementing tracking codes, performing functionality audits, and configuring GDPR-compliant consent managers.
- Performance-Based Optimisation
- Working with a performance-based compensation model and providing transparent reporting to demonstrate campaign success and ROI.
Key takeaways
Section 05- Core Business
- Smarketer specialises in paid search advertising (SEA), specifically Google Ads and Microsoft Advertising.
- Value Proposition
- The company aims to increase client revenue, customer acquisition, and reach through customised strategies and optimised campaigns.
- Partnership Status
- Smarketer holds certifications as a Google Ads Certified Partner and Microsoft Advertising Elite Partner, indicating close relationships and expertise.
- Client Success Metrics
- They promise transparent success control and a focus on performance-based results, including a claimed +13% performance increase guarantee.
- Service Breadth
- Services extend beyond campaign management to include website tracking implementation and configuration of GDPR-compliant consent managers.
- Team and Culture
- The agency highlights its team of over 169 SEA experts and a culture of mutual support, knowledge sharing, and customer focus.
FAQ
Section 06- What advertising platforms does Smarketer specialise in?
- Smarketer GmbH specialises in Google Ads and Microsoft Advertising, including their respective sub-platforms like Google Shopping, YouTube, Bing, and other search engines in the Microsoft network.
- What kind of results can clients expect?
- Clients can expect individually tailored strategies aiming for increased sales, customer acquisition, or greater reach, with professional campaign optimisation, transparent success control, and performance-based compensation. A +13% performance increase is guaranteed.
- Does Smarketer offer services beyond campaign management?
- Yes, Smarketer provides additional services such as website tracking implementation, including the setup of GDPR-compliant consent managers, and shares expertise through a publicly available glossary.