Digital Marketing Strategy
Developing and executing comprehensive digital marketing strategies across various channels, including search, social, and email.
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Agency
SmartSites
MarketingOps
Cross-discipline
SmartSites is a digital marketing agency established in 2011 by brothers Alex and Michael Melen. The company provides web design, SEO, PPC, email and SMS marketing, and social media services, focusing on delivering measurable results for clients across various sectors globally. They are headquartered in Paramus, New Jersey.
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Section 01Known for marketing automation via automated email/SMS lead-conversion flows; a fit if you want a specialist rather than a full-service agency of record.
“The agency demonstrates a focus on diverse digital marketing channels and web development, aiming to generate quantifiable improvements in client metrics such as website traffic, conversions, and sales.”
Value proposition
Section 02SmartSites is a digital marketing agency specialising in web design, search engine optimisation (SEO), pay-per-click (PPC) marketing, email and SMS marketing, and social media management. Founded in 2011 by Alex and Michael Melen, the company aims to help clients grow their online presence and achieve their marketing objectives. They highlight their commitment to learning new technologies, fostering creativity, and delivering custom solutions, with a stated emphasis on client success and return on investment.
The company works with a wide range of businesses, from small enterprises to Fortune 500 companies, serving clients worldwide from their headquarters in Paramus, New Jersey. SmartSites is a Google Premier Partner, Microsoft Advertising Select Partner, Meta Business Partner, and Amazon Ads Verified Partner. Their approach is characterised by a focus on data-driven results, aiming to increase key performance indicators such as site traffic, leads, and conversions.
Core competencies
Section 03Web Design & Development
Creating and designing websites, including custom development and coding, to establish brand presence and communicate value.
Search Engine Optimisation (SEO)
Implementing strategies to improve organic search rankings and visibility, attracting new clients.
Paid Media Advertising (PPC)
Managing pay-per-click campaigns on platforms like Google Ads and Facebook, aiming to place businesses in front of target audiences efficiently.
Conversion Rate Optimisation
Optimising digital assets and campaigns to maximise conversions from website visitors.
Content Creation & Branding
Developing content and contributing to branding efforts to engage audiences and communicate client value.
Products & services
Section 04- Web Design & Development
- Services focused on creating and designing websites to build a brand and communicate value.
- Search Engine Optimization (SEO)
- Strategies to help businesses attract new clients organically and build a long-term online foundation.
- Pay Per Click (PPC) Marketing
- Campaign management to position businesses in front of target audiences immediately.
- Email & SMS Marketing
- Services designed to maximise engagement and conversions from existing website visitors.
- Social Media Management
- Efforts to increase brand awareness and audience engagement through social media platforms.
- Custom Development
- Services for creating bespoke digital solutions and applications based on specific client requirements.
Key takeaways
Section 05- Founding and Growth
- SmartSites was founded by brothers Alex and Michael Melen in 2011, quickly becoming recognised as one of America’s fastest-growing companies.
- Client Satisfaction
- The company reports over 1,000 5-star reviews and a 97% satisfaction rating from Dun & Bradstreet, indicating a focus on client happiness and results.
- Diverse Service Offering
- SmartSites provides a broad suite of digital marketing services, including web design, SEO, PPC, email, SMS, and social media marketing.
- Industry Partnerships
- The agency holds partnerships with major platforms such as Google, Microsoft, Meta, and Amazon Ads, reflecting industry recognition and capability.
- Results-Driven Approach
- Case studies demonstrate significant increases in metrics like total site traffic, organic search traffic, leads, and conversions across various client sectors.
- Target Markets
- SmartSites serves a wide array of industries, including Home Services, Medical, Legal, Automotive, B2B, Retail, Industrial, and Small Business sectors.
FAQ
Section 06- When was SmartSites founded?
- SmartSites was founded in 2011 by brothers Alex and Michael Melen.
- What services does SmartSites offer?
- SmartSites offers web design, SEO, PPC, email and SMS marketing, and social media marketing.
- Where is SmartSites headquartered?
- SmartSites is headquartered in Paramus, New Jersey.
- What industries does SmartSites serve?
- SmartSites serves various industries including Home Services, Medical, Legal, Automotive, B2B, Retail, Industrial, and Small Business.
- What are SmartSites' key partnerships?
- SmartSites is a Google Premier Partner, Microsoft Advertising Select Partner, Meta Business Partner, and Amazon Ads Verified Partner.