Traveller Insight
Utilising an unwavering focus on travel to understand traveller buying behaviour and enrich first-party data for client use.
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Agency
Sojourn
MarketingOps
Cross-discipline
Sojern provides a marketing platform focused on the travel industry, utilising AI and extensive travel data to help businesses find, attract, convert, and engage travellers. Their solutions are designed to boost growth and profitability for entities such as hotels, destinations, attractions, airlines, and travel agencies.
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Section 01Works in marketing operations consultancy: streamlines MarketingOps, maximizes MarTech ROI, buil...; worth a look if certifications and case-study depth matter more than brand name.
“Sojern sets you up for virtual victory by finding travellers at the moment they’re most receptive to your message.”
Value proposition
Section 02Sojern offers a marketing platform tailored for the travel sector, leveraging AI technology and in-depth travel data. The company's core value proposition revolves around providing clients with a comprehensive understanding of traveller buying behaviour, enabling them to build targeted audiences and optimise marketing investments across multiple digital channels. Their solutions aim to simplify the process of developing always-on strategies and guiding prospective travellers towards booking.
The platform integrates insights into traveller intent with AI-powered audience segmentation, cross-channel activation, and optimisation. Sojern supports various travel segments, including hotels, destinations, attractions, airlines, and agencies, by offering tools to drive direct bookings, visitation, ticket sales, and maximise revenue through efficient customer acquisition and engagement throughout the guest journey. This includes capabilities for display, native, social, metasearch, email, video, and SEM advertising.
Core competencies
Section 03Intelligent Audiences
Leveraging AI-powered audiences to identify and target high-intent travellers, optimising marketing investments and enhancing first-party data in real-time.
Multichannel Activation & Optimization
Activating and optimising media across various digital channels (social, display, email, SMS, video, SEM) to drive awareness, consideration, and conversions efficiently.
Connected Guest Experience
Engaging travellers before, during, and after their stay through cutting-edge AI-powered technology, including in-stay surveys and automated communication tools.
Performance Marketing
Driving bookings across the funnel by reaching target audiences through display, native, social, metasearch, email, video, and SEM advertising.
Products & services
Section 04- Hotel Marketing Solutions
- Finding, attracting, converting, and engaging travellers at every stage of their planning and booking journey to boost direct bookings.
- Destination Marketing Solutions
- Targeting ideal visitors online with precision, using data insights to drive visitation and exceed marketing goals.
- Attraction Marketing Solutions
- Increasing brand awareness and driving direct ticket sales for tourist attractions.
- Airline Marketing Solutions
- Utilising insights into global travel trends to target prospective ticket buyers and maximise revenue.
- Agency & Travel Brand Solutions
- Providing actionable travel data, portable AI-powered segments, and managed campaigns to help agencies and brands prove performance and scale revenue.
Key takeaways
Section 05- Industry Specialisation
- Sojern's platform is exclusively built for the travel industry, focusing on solving marketing problems specific to this sector.
- Data-Driven Strategy
- The company emphasises access to data and insights into how travel businesses are intertwined to inform marketing decisions.
- AI Utilisation
- AI technology is central to Sojern's offerings, used for audience targeting, optimisation, and enhancing the guest experience.
- Comprehensive Marketing Funnel Support
- Sojern covers the entire traveller journey from finding and understanding to activating, converting, engaging, and delighting customers.
- Multichannel Approach
- The platform enables activation across diverse digital channels, ensuring messages reach travellers efficiently wherever they are.
FAQ
Section 06- What industries does Sojern serve?
- Sojern serves the travel industry, specifically hotels, destinations, attractions, airlines, and agencies & travel brands.
- How does Sojern help businesses?
- Sojern helps businesses find, attract, convert, and engage travellers by providing a marketing platform with unparalleled traveller insight, intelligent AI-powered audiences, multichannel activation and optimisation, and guest experience solutions.
- What kind of marketing channels does Sojern utilise?
- Sojern utilises various digital channels including display, native, social, metasearch, email, video, and SEM for marketing campaigns.
- What technology powers the Sojern platform?
- The Sojern platform is powered by cutting-edge AI technology, developed by a team of engineers and data scientists.