Data-Driven Marketing
Leverages unmatched, first-party intent data gathered from a contextually relevant media network, supported by an AI-driven data engine.
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Agency
Spiceworks Ziff Davis
MarketingOps
Cross-discipline
Spiceworks Ziff Davis facilitates connections between B2B technology buyers and sellers. The company provides insights and solutions leveraging first-party intent data and integrated marketing capabilities. Their aim is to help technology brands target decision-makers globally within the B2B technology sector.
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Section 01Known for intent-backed, full-funnel B2B marketing solutions; a fit if you want a specialist rather than a full-service agency of record.
“Spiceworks Ziff Davis focuses on powering authentic connections between B2B technology buyers and sellers through insights and solutions.”
Value proposition
Section 02Spiceworks Ziff Davis focuses on connecting B2B technology buyers and sellers. They utilise first-party intent data from their media network and integrated marketing strategies to help technology brands reach decision-makers. The company aims to increase awareness, drive engagement, and generate demand for its clients by targeting the buying committee across various verticals globally.
They achieve this through data-driven approaches, analysing billions of data points with an AI-driven engine to deliver business-level intent. This supports the strategic planning and execution of omnichannel campaigns, drawing on an understanding of tech buyers and their journey. Their extensive digital marketing expertise combined with global business and contact-level intent data provides access to in-market buyers.
Core competencies
Section 03Integrated Campaign Execution
Strategically plans, develops, and executes integrated marketing campaigns tailored to the B2B tech buyer's journey.
Audience Targeting
Targets decision-makers within the buying committee, from boardroom to server room, when they are in-market for solutions.
Content and Research
Develops custom content and research to build brand thought leadership and positioning within the tech space.
Omnichannel Engagement
Utilises a wide variety of engagement channels and touchpoints to reach audiences across a brand network.
Products & services
Section 04- Omnichannel Marketing
- Reaching the right audience across more than 50 technology categories at appropriate times and places.
- Demand Generation
- Connecting with buyers at critical decision-making points throughout the purchase cycle.
- Marketing Services
- Creating custom content and research to shape brand thought leadership and positioning.
- Data Capabilities
- Providing real-time access to proprietary first-party data and business intent scores for effective full-funnel customer targeting.
- Account Based Marketing
- Strategic planning, development, and execution of campaigns focusing on the intent of the buying committee.
Key takeaways
Section 05- Targeting Precision
- The company uses proprietary first-party intent data to target B2B technology decision-makers at specific points in their buying journey.
- Marketing Strategy
- They assist B2B marketers in developing and executing integrated, omnichannel campaigns, grounded in an understanding of tech buyers.
- Data Utilisation
- Billions of data points are analysed using an AI-driven engine to provide business-level intent scores, informing marketing efforts.
- Content Development
- Services include creating custom content and research to establish thought leadership and brand positioning.
- Network Reach
- Their brand network provides access to millions of business professionals and IT decision-makers across over 50 technology categories.
FAQ
Section 06- What is the primary function of Spiceworks Ziff Davis?
- Spiceworks Ziff Davis aims to power authentic connections between B2B technology buyers and sellers through insights and solutions.
- How does Spiceworks Ziff Davis identify in-market buyers?
- They use unmatched, first-party intent data gathered from their media network and an AI-driven data engine that analyses billions of data points.
- What types of marketing services do they offer?
- They offer omnichannel marketing, demand generation, marketing services (including custom content and research), and account-based marketing.
- What is the scope of their audience reach?
- They can reach decision-makers across any vertical, anywhere in the world, spanning more than 50 technology categories through their brand network.