Revenue System Integration
Brickwork integrates strategy, RevOps, demand generation, sales talent, training, and execution into a cohesive revenue system.
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Agency
Square 2 Marketing
MarketingOps
Analytics & attribution
Brickwork is an integrated growth services company, formed from the merger of Sales Empowerment Group, Action Selling, and Square 2. It designs and constructs complete revenue systems, encompassing strategy, RevOps, demand generation, sales talent, training, and execution. The company utilises sales, marketing, and AI technology to support its services.
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Section 01Positions itself around revenue-growth agency: Marketo config, campaign management, analytics — worth a look if your stack is already committed to one platform.
“Brickwork aims to deliver a fully integrated Go-To-Market approach by constructing entire revenue systems, rather than isolated services.”
Value proposition
Section 02Brickwork offers integrated growth services by designing and building complete revenue systems for clients. This involves combining strategy, Revenue Operations, demand generation, sales talent acquisition, training, and execution, all supported by sales, marketing, and AI technology. The company positions itself as a Go-To-Market partner that brings together various components, from AI tools to talent and technology, to create a foundation for growth.
The firm focuses on providing a strong foundation, alignment, precision, and speed to help clients achieve their revenue goals. It works across various industries, including Private Equity, Manufacturing, Agriculture, and Construction, aiming to redefine B2B sales and marketing solutions based on an understanding of industry challenges and realities.
Core competencies
Section 03Technology Application
The company leverages proven sales, marketing, and AI technology to support its service delivery.
Go-To-Market Strategy
Brickwork works as a GTM partner, bringing together elements to build lasting foundations for growth.
Sales Enablement
Competencies include sales talent placement, sales training, and direct hire placement for sales roles.
Products & services
Section 04- Revenue Operations
- Powering the pipeline across the buyer journey.
- Marketing Services
- Amplifying presence to generate quality leads.
- Advisory Services
- Translating organizational insights into Go-To-Market action.
- Sales Training
- Empowering teams to increase deal sizes.
- Outsourced Sales Talent
- Extending client teams with managed sales talent.
- Direct Hire Placement
- Recruiting top talent with sales-specific recruiting.
- Data Services
- Automating operations for scalable growth.
Key takeaways
Section 05- Company Formation
- Brickwork is the new consolidated brand for Sales Empowerment Group, Action Selling, and Square 2.
- Service Approach
- The company focuses on delivering integrated revenue systems rather than isolated services.
- Key Offerings
- Services span revenue operations, marketing, advisory, sales training, outsourced sales, direct hire, and data services.
- Industry Experience
- Brickwork draws on over 50 years of combined experience in B2B sales and marketing across various industries.
- Impact Metrics
- The firm reports having placed over 3,400 salespeople, trained over 600,000 sales professionals, and delivered over $2 billion in revenue.
FAQ
Section 06- What companies formed Brickwork?
- Brickwork was formed by the consolidation of Sales Empowerment Group, Action Selling, and Square 2.
- What is Brickwork's primary offering?
- Brickwork designs and constructs complete revenue systems, covering strategy, RevOps, demand generation, sales talent, training, and execution.
- What technologies does Brickwork utilise?
- Brickwork incorporates sales, marketing, and AI technology into its services.
- Which industries does Brickwork serve?
- Brickwork serves industries such as Private Equity, Manufacturing, Agriculture, and Construction.