Ocean Forecasting
Utilising nearly 150 years of combined experience, camera networks, weather stations, and computer modelling to provide surf forecasts.
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Agency
Surfline Media
MarketingOps
Cross-discipline
Surfline Media connects individuals with the ocean, offering advanced tools, insights, and content for maritime activities. The company aims to enhance the lives of those who work and engage in ocean-related pursuits, providing information for decision-making and experience-seeking. They operate with a focus on a distributed global workforce, emphasizing work-life balance and a strong company culture.
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Section 01Positions itself around cRM platforms, automation, and full-funnel marketing — worth a look if your stack is already committed to one platform.
“Surfline's approach is characterised by empowering its people, fostering collaboration, and maintaining a balance between customer value and employee well-being.”
Value proposition
Section 02For 40 years, Surfline Media has focused on connecting people with the ocean, initially catering to surfers and later expanding to include offshore cruisers, anglers, and other boating and fishing enthusiasts. Their mission is to deliver maritime experiences by providing advanced tools, personalised insights, and immersive content. This support is intended to enable users to make informed decisions, discover new experiences, and gain valuable knowledge related to the ocean.
The company maintains a culture that values empowerment, clear objectives, diversity, collaboration, and continuous growth. They operate with a global 'Work From Anywhere' policy, supporting employees across various regions including the United States, United Kingdom, Australia, and New Zealand. Surfline fosters connections through annual conferences and local gatherings, encouraging collaboration and celebrating achievements among its distributed workforce.
Core competencies
Section 03Product Development
Building products for ocean enthusiasts, balancing customer insights, data, and user intuition to create features like live camera streams and forecast models.
Content Creation
Developing editorial content, features, and storytelling that connect with ocean enthusiasts, leveraging extensive experience and community ties.
Technology Management
Organising engineers into autonomous, cross-functional teams to manage technical debt and upgrade technology for an expanding user base.
Brand Strategy
Developing campaigns and strategies to connect Surfline with ocean enthusiasts and drive business growth.
Products & services
Section 04- Wave Forecasting
- Providing ocean forecasts and insights, including for high-profile swell events and contests globally, utilising a network of cameras and advanced models.
- Live Camera Streams
- Offering live camera streams to enable users to view ocean conditions and plan their activities.
- Maritime Content
- Producing exclusive, authoritative features and storytelling to educate, elevate, and inspire the global surf community and ocean enthusiasts.
- Digital Tools and Insights
- Developing advanced tools and personalised insights to assist individuals in making decisions and seeking new experiences related to the ocean.
Key takeaways
Section 05- Mission
- Surfline's mission is to deliver peak maritime experiences by providing advanced tools, personalised insights, and immersive content to ocean enthusiasts.
- Company Culture
- The company fosters a culture of empowerment, collaboration, diversity, and continuous growth, balancing customer value with employee well-being.
- Work Arrangement
- Surfline operates with a global 'Work From Anywhere' policy, promoting flexible work habits and a distributed workforce across multiple countries.
- Product Focus
- Product development is driven by a combination of customer insights, data-driven decisions, and the intuition of its surfing team members.
- Forecasting Expertise
- The forecast team combines real-world experience, an observing network of cameras and weather stations, and advanced computer modeling for its services.
- Recognition
- Surfline was recognised as one of Fast Company’s 50 Most Innovative Companies in 2022 and the #2 Most Innovative Company in Sports.
FAQ
Section 06- What is Surfline's core mission?
- Surfline's core mission is to connect people with the ocean and deliver peak maritime experiences by providing advanced tools, personalised insights, and immersive content to enthusiasts.
- Where does Surfline operate?
- Surfline operates with a global 'Work From Anywhere' policy, with employees located in the United States, United Kingdom, Australia, and New Zealand.
- What kind of content does Surfline provide?
- Surfline provides exclusive, authoritative features and storytelling, focusing on educating, elevating, and inspiring ocean enthusiasts and the global surf community.
- How does Surfline approach product development?
- The product team balances customer insights, data-driven decisions, and their own intuition to build features and improve services like live camera streams and forecast models.