Outbound Lead Generation
Tracking advanced signals like tech stack migrations, executive changes, and budget cycles to target in-market prospects for cold outreach.
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Agency
The Email Agency
MarketingOps
Cross-discipline
Hypergen specialises in outbound lead generation and HubSpot revenue operations, aiming to streamline sales processes and increase pipeline. They focus on identifying in-market prospects through advanced signal tracking and manage cold email infrastructure to ensure deliverability. The company also cleans and optimises HubSpot data and workflows to improve CRM efficiency.
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Section 01Works in marketing operations consulting, business process management, and go-to-market operatio...; worth a look if certifications and case-study depth matter more than brand name.
“They were very agile and responsive, able to pivot in and out of new campaign ideas quickly. They understood our business and needs very well.”
Value proposition
Section 02Hypergen provides services designed to enhance sales pipeline generation and operational efficiency, primarily through outbound lead generation and HubSpot revenue operations. Their approach to outbound lead generation involves tracking specific signals such as tech stack changes, executive movements, and budget timing to identify prospects who are actively in-market, reducing wasted effort on unresponsive leads. They manage the entire cold email process, from infrastructure setup and deliverability to message scaling and targeting, aiming to minimise the manual workload for sales teams.
In addition to lead generation, Hypergen addresses common issues within HubSpot CRM systems, offering audits to identify and rectify problems like duplicate contacts, messy data, and conflicting reports. They focus on cleaning data, simplifying workflows, and automating processes to re-engage closed-lost deals and churned customers. This dual focus on effective outreach and robust CRM management aims to provide clients with a comprehensive solution for increasing lead growth and sales conversions.
Core competencies
Section 03HubSpot Revenue Operations
Auditing, cleaning, and optimising HubSpot CRM data, simplifying workflows, and building automated systems for re-engagement.
Cold Email Infrastructure & Deliverability
Building and managing dedicated sending infrastructure, including domains, inboxes, warm-up, and technical configurations (SPF/DKIM/DMARC) to ensure emails land in the inbox.
Pipeline Management
Minimising sales team's manual workload by managing deliverability, messaging, and targeting to allow focus on closing deals.
CRM Optimisation
Addressing issues such as duplicate contacts, messy properties, and contradictory reports within HubSpot to improve data integrity and reporting.
Products & services
Section 04- Outbound Lead Generation
- Tracking key signals (job changes, tech stack, complaints, headcount) to identify and target in-market prospects, generating qualified leads.
- HubSpot Revenue Operations
- Auditing and optimising HubSpot CRMs, cleaning data, simplifying workflows, and automating systems for re-engaging closed-lost deals and churned customers.
- Cold Email Infrastructure & Deliverability
- Building and managing dedicated email sending infrastructure, including domain setup, inbox management, warm-up processes, and SPF/DKIM/DMARC configuration to ensure email delivery.
- GTM Audit
- A free audit to identify target audiences, relevant signals, and HubSpot inefficiencies that may be impacting pipeline generation.
Key takeaways
Section 05- Targeting Strategy
- Hypergen employs an intent-based targeting strategy, looking for specific signals that indicate a prospect is actively evaluating solutions, rather than broad, untargeted outreach.
- Cold Email Expertise
- The company offers specialised services in setting up and maintaining robust cold email infrastructure to ensure high deliverability and protect sender reputation.
- HubSpot Data Health
- They provide services to clean and optimise HubSpot environments, addressing data quality issues and streamlining workflows to enhance CRM effectiveness.
- Sales Efficiency
- A core objective is to reduce the manual tasks for sales teams, allowing them to concentrate on high-value activities like closing deals, by automating and managing initial outreach.
- Technology Integration
- Hypergen leverages a range of industry-leading platforms such as HubSpot, Salesforce, Zapier, and Clay to automate and scale business operations.
FAQ
Section 06- What is Hypergen's primary focus?
- Hypergen primarily focuses on outbound lead generation and HubSpot revenue operations.
- How does Hypergen identify leads?
- They identify leads by tracking specific signals such as tech stack changes, executive movements, competitor reviews, and budget cycle timing to find prospects who are actively in-market.
- What services do they offer for HubSpot users?
- For HubSpot users, they offer services including CRM audits, data cleaning, workflow simplification, and building automated systems to re-engage past opportunities.
- Does Hypergen manage email deliverability?
- Yes, they build and manage dedicated sending infrastructure, including domains, inboxes, warm-up, and technical settings (SPF/DKIM/DMARC), to ensure cold email outreach lands in the inbox.