Data Appraisal
Leveraging a proprietary approach to determine the financial worth of data assets and build strategies for value growth.
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Agency
The Mantis Group
RevOps
The Mantis Group is a data and marketing transformation company that assists organisations in leveraging their data assets for revenue generation, customer acquisition, and competitive advantage. They offer services including data appraisal, readiness, productisation, and go-to-market strategies for data products.
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Section 01Covers boutique consultancy — data-driven revenue discovery. Worth a scoping call before assuming they've done your specific stack.
“The Mantis Group focuses on transforming data into tangible assets, products, and revenue streams, bridging the gap between raw data and future growth.”
Value proposition
Section 02The Mantis Group positions itself as a data and marketing transformation company, asserting that every company is a data company and that data is key to repeatable growth. They provide services designed to help businesses recognise and monetise their data assets, regardless of their current stage in data utilisation. This involves converting existing data into revenue, customers, and competitive advantages.
Their methodology encompasses assessing data assets, preparing them for scalable use, productising data into new technologies for lead generation and insights, and developing go-to-market strategies for these data products. The company aims to make marketing profitable through revenue-segmentation models and omnichannel journeys, ultimately turning data into a market differentiator and a source of profit.
Core competencies
Section 03Data Readiness
Cleaning, preparing, and optimising data for scalability in capture, conversion, and future productisation.
Data Productisation
Building privacy-compliant data products for lead generation, addressable audiences, insights, and AI training, to be sold to other businesses and institutions.
Go-to-Market & Brokerage
Developing strategies for marketing data products, including revenue-segmentation models, omnichannel journeys, and sales guidance.
Data-Driven Marketing
Making marketing profitable through data product strategies and service/content upgrades.
Products & services
Section 04- Appraisal
- A process to understand the true value of an organisation's data, building a revenue-grounded, multi-year data strategy.
- Readiness
- Cleaning and preparing data to make it useful for various applications, including AI use cases, and scaling data capture and conversion optimisation.
- Innovation (Productize)
- Developing scalable, intuitive data products for immediate and long-term growth, customised with engineering, privacy, and safety considerations.
- GTM & Brokerage
- Combining brand strategy, design, marketing, and sales to bring data products to market and facilitate their sale to new buyers.
Key takeaways
Section 05- Data as an Asset
- The Mantis Group views data as a valuable asset, working to help companies understand and maximise its financial worth.
- Revenue Generation
- A primary objective is to convert client data into new revenue streams and profitable marketing outcomes.
- Product Innovation
- The company assists in creating new privacy-compliant data products for external sales and internal operational efficiency.
- Holistic Data Journey
- Their services cover the entire data lifecycle from valuation and preparation to product development and market entry.
FAQ
Section 06- What is The Mantis Group's core philosophy?
- The Mantis Group believes every company is a data company and that data is the key to achieving exponential, repeatable growth.
- How do they help companies with their data?
- They appraise data assets, prepare data to be useful, productise data into new technologies, and assist with go-to-market strategies and brokerage for these data products.
- What kind of products can be created from data?
- They build privacy-compliant products for lead generation, addressable audiences, insights, and AI training.