HubSpot Technical Consulting
Expertise in technical consulting within the HubSpot ecosystem, serving upmarket clients.
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Agency
The OBO Group
MarketingOps
Cross-discipline
The OBO Group, a HubSpot Elite Partner, has merged with Aptitude 8 to form a unified HubSpot technical consulting firm. This merger aims to enhance services for upmarket clients by combining expertise in areas such as CRM, custom development, integrations, and RevOps strategy. Post-merger, the unified brand will operate as Aptitude 8.
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Section 01Known for global leader in HubSpot strategy and technology services; a fit if you want a specialist rather than a full-service agency of record.
“The merger aims to deliver unparalleled service to upmarket HubSpot customers.”
Value proposition
Section 02The OBO Group, previously a HubSpot Elite Partner, merged with Aptitude 8 on October 15, 2024. The combined entity is positioned as a leading HubSpot technical consulting firm, focused on providing services to upmarket clients. This strategic partnership was formed to bring together the distinct strengths of both companies.
This consolidation is intended to offer clients enhanced access to expertise across various domains, including CRM, custom development, integrations, RevOps strategy, and AI. The unified brand, operating under Aptitude 8, aims to meet growing market demand by providing increased depth and scalability within the HubSpot ecosystem. Separately, OBO also founded OrangeDot in 2024 to provide dedicated professional services for monday.com.
Core competencies
Section 03CRM
Capability in CRM solutions and strategies.
Custom Development
Provision of custom development services.
Integrations
Expertise in system integrations.
RevOps Strategy
Strategic guidance in Revenue Operations.
AI Expertise
Knowledge and application of Artificial Intelligence.
Products & services
Section 04- HubSpot Technical Consulting
- Guidance and implementation services for HubSpot, targeting upmarket clients.
- CRM Services
- Expertise in Customer Relationship Management systems.
- Custom Development
- Tailored software development solutions.
- Integrations
- Connecting various systems and platforms.
- RevOps Strategy
- Strategic planning and implementation for Revenue Operations.
- monday.com Professional Services
- Dedicated services for enhancing the monday.com experience, offered through OrangeDot.
Key takeaways
Section 05- Merger Rationale
- The merger with Aptitude 8 was conducted to combine expertise, enhance services for upmarket clients, and create a leading HubSpot technical consulting firm.
- Post-Merger Brand
- Following the merger, the unified entity operates under the Aptitude 8 brand.
- Client Benefits
- Clients are expected to benefit from enhanced access to a broader range of expertise and expanded resources, with existing projects continuing uninterrupted.
- Market Focus
- The combined firm targets the upmarket segment within the HubSpot ecosystem.
- Separate Offering
- The OBO Group also established OrangeDot in 2024 to provide dedicated professional services for monday.com.
- Operational Impact
- The merger aims to provide the depth and scalability needed to lead the HubSpot ecosystem up-market.
FAQ
Section 06- What is the current status of The OBO Group?
- The OBO Group has merged with Aptitude 8 and the combined entity operates under the Aptitude 8 brand as of October 15, 2024.
- What is the purpose of the merger with Aptitude 8?
- The merger aims to form the leading HubSpot technical consulting firm, enhancing services for upmarket clients by combining expertise and resources in areas such as CRM, custom development, integrations, RevOps strategy, and AI.
- What services does the merged company offer?
- The merged company offers enhanced access to expertise across CRM, custom development, integrations, RevOps strategy, and AI expertise for HubSpot customers.
- Does The OBO Group still offer services under its original name?
- Post-merger, Aptitude 8 leads as the unified brand. However, The OBO Group founded OrangeDot in 2024 to offer dedicated monday.com Professional Services.