Sales Training
Provides scenario-based programmes tailored to team needs, focusing on practical application rather than theory, covering topics from pipeline origination to closing complex deals.
← Back to directory
Agency
The Sales Coach Network
RevOps
The Sales Coach Network offers B2B sales training and coaching programmes designed to deliver sustained growth by addressing common revenue growth impediments. Their approach focuses on diagnosis, alignment, delivery, embedding new behaviours, and measuring results to ensure training translates into tangible sales outcomes.
Visit website ↗Our read
Section 01Specializes in more pipeline. One more name to weigh, not a default recommendation.
“Their methodology focuses on embedding new sales behaviours through a structured process that extends beyond initial training, ensuring long-term impact on sales performance.”
Value proposition
Section 02The Sales Coach Network provides sales training and coaching programmes for B2B revenue leaders. They aim to address specific challenges such as insufficient pipeline, difficulty closing large deals, low win rates, and extended sales cycles. Their service is designed for established sales teams handling complex B2B deals with multiple decision-makers, and requires commitment from senior leadership to implement changes beyond the training event itself.
Their work begins with diagnosing a client's revenue system to identify specific areas for improvement, followed by aligning leadership on required changes and success metrics. Services include customised sales training and coaching, delivered in-person or remotely. A key aspect of their approach is the embedding phase, which includes coaching and reinforcement to ensure new behaviours are adopted and sustained, with measurable results typically seen within 100 days and investment self-funding within 12 months.
Core competencies
Section 03Sales Coaching
Offers one-to-one, team, or deal coaching to embed new behaviours and bridge the gap between knowing and doing, focused on live deals and real pipeline.
Sales Process Diagnosis
Starts engagements by diagnosing where the revenue system is underperforming to identify precise areas for intervention and ensure solutions address the root cause.
Behavioural Embedding
Emphasises reinforcement and coaching post-training to ensure new sales behaviours and methods become habitual and deliver lasting results.
Revenue Growth Strategy
Addresses specific growth impediments such as insufficient pipeline, inability to close big deals, low win rates, and long sales cycles through targeted interventions.
Products & services
Section 04- Sales Training
- Scenario-based programmes customised to address specific team needs, from originating pipeline to closing complex deals, delivered practically and focused on real opportunities.
- Sales Coaching
- One-to-one, team, or deal coaching designed to embed new behaviours, focused on live deals and real pipeline, closing the gap between knowledge and action.
- Sales System Diagnosis
- An initial phase to identify where the client's revenue system is underperforming and determine precise changes required for growth.
- Leadership Alignment
- Working with leadership to agree on vital changes, key success measures, and business outcomes before programme creation.
- Programme Embedding
- Ongoing coaching and reinforcement after initial delivery to ensure new behaviours are adopted and sustained, making them integral to the team's sales process.
Key takeaways
Section 05- Results-Oriented Approach
- The company positions its services as leading to tangible changes in sales results, aiming for sustained growth rather than temporary knowledge acquisition.
- Comprehensive Engagement Model
- Their five-step process (Diagnose, Align, Deliver, Embed, Measure) indicates a thorough, structured approach that extends beyond typical training delivery.
- Focus on B2B Complex Sales
- Their services are specifically tailored for B2B companies dealing with complex sales, long cycles, and multiple decision-makers.
- Emphasis on Behavioural Change
- A key differentiator is their focus on changing what sales professionals 'do' rather than just what they 'know', achieved through coaching and embedding.
- Transparency in Pricing
- The company openly publishes its pricing structure, which is uncommon in this sector, providing clarity to potential clients early in the engagement process.
- Independent Endorsement
- Endorsement by the Institute of Sales Professionals provides external validation of their methods, personnel, and service quality.
FAQ
Section 06- How is this different from other sales training?
- The primary difference lies in the comprehensive approach which includes leadership alignment and an extensive embedding phase through coaching and accountability, making up around two-thirds of the work, to ensure new methods become standard practice.
- How quickly will results be visible?
- Most clients observe measurable changes within 100 days, with the investment typically becoming self-funding within 12 months. Progress is tracked against mutually agreed metrics.
- What is the cost of engagement?
- Engagements typically range from approximately £4,000 per month for focused 1:1 coaching up to around £250,000 for complex international programmes. Detailed pricing is available on their website.
- How do I start if unsure of my needs?
- Clients can begin with a free 5-minute self-assessment to help identify whether a full growth programme or a more targeted intervention is required.
- Who delivers the training and coaching?
- Clients work with a selected team of experienced coaches who are practitioners and have led sales teams themselves, rather than being theorists.