The Wayward Co.

Handles gTM engineering: systems, data, automation for B2B startups/scale-ups; ask them directly how they handle post-launch support once the build is done.

“The platform focuses on combining human expertise with autonomous AI agents to drive efficiency and improve customer interactions.”

Data 360

Connects systems, manages data, and unifies customer context to create trusted business context for human and AI agents.

Customer 360

Provides a system of work with business logic, workflows, and processes to ensure agent actions align with business trust.

Agentforce

Enables deployment of scalable AI agents that reason, act, and improve processes, trained on company data and governed by rules.

Tableau

Transforms data into understanding and actionable insights, helping agents and humans make informed decisions.

Slack

A system of engagement where people and agents collaborate, centralising conversations, decisions, and context.

Salesforce Starter

An all-in-one suite of sales, service, and marketing tools specifically for small businesses to facilitate rapid setup and growth.

Agentic AI Focus

Salesforce is heavily invested in 'Agentic AI', which refers to AI systems capable of autonomous action with minimal human intervention to achieve specific goals, moving beyond simple content generation or data analysis.

Unified Platform Strategy

The platform integrates multiple components, such as Data 360, Customer 360, Agentforce, Tableau, and Slack, to provide a 'single source of truth' and enable seamless collaboration between humans and AI.

Industry Versatility

Salesforce offers tailored solutions for a wide range of industries including Financial Services, Retail, Healthcare & Life Sciences, Construction & Real Estate, Education, Professional Services, Technology, and Manufacturing.

Scalability for Businesses

The platform is designed to be flexible and scalable, catering to companies of all sizes, from small businesses and startups with 'Salesforce Starter' to large global enterprises, allowing functionalities to be added as needs evolve.

Productivity & Efficiency Gains

The integration of AI agents is presented as a means to increase employee productivity, reduce call handling times, and accelerate the delivery of actionable analytics.

Trust and Governance

The platform emphasises built-in trust and governance, ensuring that AI agents are trained on company data, built for specific industries, and governed by established rules.

What is Salesforce?

Salesforce is an AI CRM (customer relationship management) platform that unites companies and customers through a set of applications powered by agentic AI and data, enabling various departments like sales, service, marketing, commerce, and IT to work together.

What is CRM and why do I need one?

CRM (customer relationship management) is a technology for managing interactions with customers and potential customers. It helps organise contact information, automate tasks, and analyse data to understand customer behaviour, providing a 360-degree view of every customer for stronger relationships.

What is agentic AI and how is it used in Salesforce?

Agentic AI refers to advanced AI systems that act autonomously to achieve specific goals with minimal human intervention. In Salesforce, agentic AI (part of Agentforce) is used to automate complex workflows, predict business outcomes, and personalise customer interactions across multiple channels.

How does Salesforce CRM help my small business grow?

Salesforce offers scalable agentic CRM solutions, including Salesforce Starter, that allow small businesses to begin with essential functionalities like sales, service, or marketing and add more as they grow. This provides an integrated AI and CRM platform that adapts to business needs.