ToJupiter

Runs fractional CMO strategy, marketing operations, and growth marketing services as a fractional engagement; worth a look if budget, not need, is the constraint.

“ToJupiter operates like an internal team, proactive, responsive, and aligned to client goals, focusing on generating demand and influencing pipeline.”

Embedded Marketing Revenue Team

An end-to-end demand generation service covering strategy, paid media, GTM tech consolidation, webinars, physical events, content, and reporting, functioning as an integrated part of the client's team.

Embedded Paid Media Growth Package

Specialised end-to-end paid media management across various channels, including audit, strategy, campaign builds, optimisation, landing page setup, creative strategy, and CRM integration for revenue reporting.

Strategy & Research

Developing persona-level foundations, messaging, ICP identification, value proposition refinement, and competitor research to inform GTM strategies.

GTM Foundations

Building the systemic infrastructure for scaling, including AI-driven workflows, automation, master landing page templates, and value proposition testing.

Demand Gen Execution

Multi-channel execution of marketing activities such as webinars, paid social, paid search, email marketing, outbound sequences, physical events, GEO & SEO, and ABM.

Sales Alignment & Pipeline

Ensuring alignment between sales and marketing through weekly syncs, RevOps, resource efficiency, and optimising pipeline progression to turn demand into qualified opportunities.

Operating Model

ToJupiter operates as an 'embedded team,' integrating directly into a client's Go-To-Market (GTM) structure like an internal department, collaborating daily via tools like Slack.

Target Outcomes

The primary goal is to generate qualified pipeline and directly contribute to revenue, moving beyond traditional marketing metrics like MQLs or impressions.

Team Composition

Services are delivered by senior operators with experience in building and scaling B2B SaaS demand engines, rather than being handed off to junior account managers.

Problem Solving

ToJupiter addresses common challenges such as missing demand gen expertise, stretched internal teams, maternity/parental leave cover, ineffective paid campaigns, sales/marketing misalignment, and the need for rapid growth post-funding.

Service Packages

They offer two main packages: 'Embedded Marketing Revenue Team' for comprehensive demand generation and 'Embedded Paid Media Growth Package' for focused paid advertising, both with fixed costs and minimum three-month commitments.

Client Experience

The company aims for quick wins within weeks, provides transparent reporting tied to CRM pipeline, and offers additional support such as GTM stack procurement, network access, and hiring assistance.

What type of companies does ToJupiter work with?

ToJupiter primarily partners with B2B SaaS companies, supporting them from the pre-seed stage up to Series C.

How does ToJupiter differ from a traditional agency?

ToJupiter emphasizes embedded senior operators doing the work, daily integration with client teams, focus on pipeline as the north star, quick wins, and willingness to go beyond strict scope, contrasting with typical agency models that may use junior staff, have less frequent communication, or focus on MQLs.

What are the core services offered?

ToJupiter offers two main packages: an 'Embedded Marketing Revenue Team' for full demand generation and an 'Embedded Paid Media Growth Package' for dedicated paid advertising management.

What kind of results can clients expect?

Clients can expect outcomes such as pipeline generation, increased revenue contribution, improved pipeline-to-spend ratios, and savings on GTM software, with quick wins often seen within weeks.

What is the typical engagement model?

Engagements are offered at a fixed cost with a minimum three-month commitment, allowing for flexibility without long lock-ins.