B2B Tech Marketing
Specialises in understanding and operating within fast-moving B2B technology markets to achieve client objectives.
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Agency
Velocity Partners
MarketingOps
Cross-discipline
Velocity Partners is a B2B marketing agency that supports tech companies with strategy, creative, and performance marketing services. They aim to build brands, execute campaigns, and implement performance marketing programmes to accelerate pipelines and enhance metrics. The company is transitioning to a new entity named Pretzl, which will incorporate AI and data into its B2B marketing approach.
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Section 01A b2B technology content marketing and brand storytelling shop worth a look if you want a partner who's done this exact migration before.
“Velocity supports B2B marketers by integrating strategy, creative output, and performance-driven execution to address the challenges of fast-moving tech markets.”
Value proposition
Section 02Velocity Partners is a B2B marketing agency focused on serving ambitious marketers in the B2B tech sector. The company's methodology centres on delivering clear strategy, creative execution, and measurable performance to build brands, develop campaigns, and optimise marketing programmes. Their services aim to accelerate pipeline growth and improve key marketing metrics.
The agency works by addressing the complexities of B2B tech markets, applying 'clear-eyed strategy, heart-skipping creativity, and revenue-building performance'. They offer services across strategy, creative, and performance marketing, noting that their most effective work occurs when these three areas are integrated. Velocity Partners is also undergoing a transition, evolving into a new company called Pretzl, which will leverage AI, data, and creativity to navigate B2B buying journeys.
Core competencies
Section 03Strategic Planning
Provides deep problem-solving for marketing strategy, brand identity, and campaign planning.
Creative Development
Offers digital creativity, writing, and design for various marketing assets, from banner ads to video games and web builds.
Performance Marketing
Delivers integrated campaign planning, analytics, search, and marketing operations to translate goals into measurable actions.
Pipeline Acceleration
Focuses on building marketing programmes designed to accelerate client sales pipelines.
Metric-driven Optimisation
Emphasises pumping metrics that matter and data-driven performance strategies for lead conversion and optimisation.
Products & services
Section 04- Strategy Services
- Deep problem-solving related to narrative, marketing strategy, brand identity, and campaign planning.
- Creative Services
- Digital creativity, writing, and design for a range of assets including banner ads, video games, and web builds.
- Performance Marketing Services
- Fully-integrated campaign planning, analytics, search, and marketing operations for practical, measurable marketing moves, including PPC and ABM programs.
- Brand Building
- Assisting clients in building and repositioning their brands in the market.
- Lead Generation
- Developing strategies and campaigns to generate leads for B2B tech companies.
- Content Marketing
- Creating content for B2B marketers on how to plan and create effective marketing strategies.
Key takeaways
Section 05- Strategic Focus
- Velocity Partners prioritises 'clear-eyed strategy' in its approach to B2B marketing for tech companies.
- Creative Execution
- The agency highlights 'heart-skipping creativity' in its service offering, spanning diverse digital and content formats.
- Performance Orientation
- A key aspect of their value proposition is 'revenue-building performance' and a focus on measurable marketing outcomes.
- Integrated Approach
- Velocity states it is 'at its best when all three play together' – referring to strategy, creative, and performance services.
- Market Specialisation
- The company positions itself as an agency for 'B2B tech markets' and 'ambitious marketers' within this sector.
- Future Direction
- Velocity Partners is transitioning to 'Pretzl', a new company that will integrate AI and data into its B2B marketing programs.
FAQ
Section 06- What is Velocity Partners' primary focus?
- Velocity Partners focuses on B2B marketing for ambitious tech companies, aiming to deliver clear-eyed strategy, creativity, and performance to accelerate pipelines and improve metrics.
- What services does Velocity Partners offer?
- The company offers Strategy, Creative, and Performance services, which include problem-solving for marketing strategy, digital creativity and design, and integrated campaign planning with analytics and operations.
- How does Velocity Partners measure success for clients?
- Velocity Partners aims to achieve 'revenue-building performance' and 'pump the metrics that matter' through data-driven performance strategies that find, romance, and convert target audiences.
- Is Velocity Partners changing its name or structure?
- Yes, Velocity Partners is transitioning to a new company called Pretzl, which will use AI, data, and creativity to address B2B buying journeys.
- What kind of clients does Velocity Partners work with?
- Velocity Partners works with B2B marketers who are looking to make significant moves, often involving chunky problems, complex technology, and lofty Key Performance Indicators (KPIs).