Martech Stack Management
Ability to untangle and optimise fragmented global martech stacks for enterprise clients.
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Agency
Verticurl
MarketingOps
Cross-discipline
Verticurl provides technical expertise to global marketing organisations for untangling fragmented martech stacks, scaling demand generation across regions, and building AI-driven infrastructure. They address technology, operations, and revenue challenges with enterprise-scale solutions across B2B, B2C, and CTO contexts.
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Section 01Known for division of Ogilvy, marketing technology services agency for multinational enterprises; a fit if you want a specialist rather than a full-service agency of record.
“Verticurl provides the deep technical expertise to make it work. Reliably, securely, and at enterprise scale.”
Value proposition
Section 02Verticurl specialises in addressing the technology, operations, and revenue challenges faced by global marketing organisations. Their services focus on providing deep technical expertise for managing complex martech stacks, scaling demand generation initiatives across multiple regions, and implementing AI-driven infrastructure. They offer solutions designed for B2B and B2C marketing contexts, as well as addressing technical debt for CTOs.
The company operates with a global 24/5 delivery model, ensuring continuous program execution across time zones. They emphasise a scalable resource model that can adapt to changing project scopes without requiring team rebuilding. Verticurl employs full-time staff rather than subcontractors to maintain consistent quality and build institutional knowledge, and aims to be a single partner covering the full spectrum of enterprise martech, from platform architecture to performance marketing.
Core competencies
Section 03Demand Generation Scaling
Expertise in scaling demand generation efforts across multiple regions and business units.
AI Infrastructure Implementation
Capability to build and integrate AI-driven infrastructure for marketing operations.
Technical Debt Resolution
Solutions for addressing marketing's technical debt without burdening engineering teams.
Global Delivery
Provision of continuous, 24/5 service delivery across major time zones.
Integrated Platform Expertise
Certified, hands-on experience with a broad range of enterprise martech platforms.
Products & services
Section 04- B2B Solutions
- Addressing challenges such as broken attribution, fragmented martech stacks, and implementing AI mandates without a foundation in B2B marketing contexts.
- B2C Solutions
- Improving customer experience (CX) that may be leaking revenue and enhancing customer loyalty programs in B2C environments.
- CTO Support
- Resolving marketing's technical debt to prevent it from becoming an issue for engineering teams.
- Martech Stack Optimisation
- Untangling fragmented global martech stacks for reliable, secure, and enterprise-scale operations.
- Demand Generation Scaling
- Scaling demand generation activities effectively across multiple regions.
- AI-driven Infrastructure Building
- Developing and implementing AI-driven infrastructure for marketing needs.
Key takeaways
Section 05- Global Operations
- Verticurl provides global 24/5 delivery, indicating a capability to support international operations without interruption across time zones.
- Scalability
- Their resource model is engineered to scale precisely, adapting from single-market initiatives to multi-region enterprise programs without requiring constant team rebuilding.
- Staffing Model
- The company exclusively uses full-time employees, which suggests an emphasis on consistent quality, knowledge retention, and reduced risk compared to using subcontractors.
- Comprehensive Service
- Verticurl positions itself as a single partner covering the full spectrum of enterprise martech, including platform architecture, systems integration, demand generation, and performance marketing.
- Platform Expertise
- They have nearly two decades of certified, hands-on implementation experience with major martech platforms like Adobe, Salesforce, and Braze.
- Problem Focus
- The company targets common challenges for global marketing organisations, such as fragmented stacks, broken attribution, revenue leakage in CX, and technical debt.
FAQ
Section 06- What types of marketing challenges does Verticurl address?
- Verticurl addresses challenges such as fragmented global martech stacks, scaling demand generation across multiple regions, and building AI-driven infrastructure for marketing organisations.
- Does Verticurl use subcontractors?
- No, every member of the Verticurl team is a full-time employee, with no rotating freelancers or subcontractors.
- Which industries does Verticurl serve?
- Verticurl provides services for both B2B and B2C organisations, as well as offering technical support for CTOs.
- What is Verticurl's operational model for global clients?
- Verticurl operates a global 24/5 delivery model to ensure programs, integrations, and campaigns run continuously across major time zones.
- What kind of martech platforms does Verticurl work with?
- Verticurl has certified experience with a range of enterprise martech platforms, including Adobe, Salesforce, Braze, Microsoft, IBM, Google, Amazon, Oracle, Tealium, Sitecore, Magnolia, Bloomreach, BlueConic, and Twilio Segment.