Strategic Digital Marketing
Developing data-driven marketing plans to identify growth opportunities and capitalise on them.
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Agency
Whittington Consulting
MarketingOps
Cross-discipline
Whittington Consulting is a digital marketing consultancy that assists B2B companies in converting their marketing efforts into a predictable sales engine. They focus on improving search engine visibility, optimizing websites for lead capture, and providing HubSpot consulting to drive business growth and measurable results. Their services aim to increase qualified leads and shorten sales cycles for companies with long sales processes.
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Section 01A marketing automation consulting, CRM integration, and marketing technology services shop worth a look if you want a partner who's done this exact migration before.
“Their approach centres on transforming marketing into a sales engine by ensuring strategic clarity, efficient execution, and measurable outcomes.”
Value proposition
Section 02Whittington Consulting aims to help B2B marketing leaders establish a predictable sales engine by enhancing strategic clarity, execution efficiency, and the measurability of results. They focus on proving marketing's impact and driving business growth through tailored digital marketing strategies. The company works to expand client audiences, improve website conversion, and leverage technology to optimize marketing and sales efforts.
The consultancy assists B2B companies in generating qualified leads, improving market visibility, and shortening sales cycles, particularly for those with complex sales processes. They offer support across digital marketing, website design, and HubSpot implementation and optimisation. Their methodology involves uncovering growth opportunities, designing customised digital marketing plans, executing with attention to detail, and continuously optimising campaigns based on data and analytics.
Core competencies
Section 03Audience Growth & Visibility
Increasing search engine visibility through SEO, paid advertising, and social media to expand audience reach.
HubSpot Implementation & Optimization
Assisting with HubSpot CRM implementation, portal cleanup, and maximising the platform's value for marketing and sales efficiency.
Website Design & Conversion
Creating websites that educate prospects, capture leads effectively, and serve as a primary lead generator.
Lead Capture & Nurturing
Improving mechanisms for lead capture from websites and developing strategies to nurture those leads.
Performance Optimization
Continuously monitoring results, using data and analytics to optimise campaigns, and improving ROI.
Products & services
Section 04- Digital Marketing
- Strategies encompassing SEO, paid advertising, and social media to build market authority, expand audience, and increase sales opportunities.
- HubSpot Consulting
- Assistance with HubSpot CRM implementation, portal optimisation, and leveraging its tools for increased efficiency and data-driven insights.
- Website Design & Development
- Designing and developing websites that educate prospects, effectively capture leads, and serve as a primary sales engine for companies.
- Lead Generation
- Improving lead capture mechanisms from websites and implementing strategies to generate qualified leads for B2B companies.
- Strategic Planning
- Conducting comprehensive analysis to identify growth opportunities and develop data-driven marketing plans.
Key takeaways
Section 05- Value Proposition
- Whittington Consulting aims to turn marketing into a predictable sales engine, helping B2B companies prove their impact and drive business growth.
- Target Client
- They primarily work with B2B companies that have long sales cycles, multiple decision-makers, and use or plan to use HubSpot for lead generation and sales alignment.
- Service Pillars
- The company's core services revolve around growing audiences, leveraging HubSpot, and improving website messaging and conversion.
- Methodology
- Their process involves four key stages: uncovering growth levers, building a growth engine, executing with excellence, and optimising for impact, all guided by data and tailored strategies.
- Technology Focus
- A significant part of their offering is focused on HubSpot, positioning them as a go-to partner for companies utilising the platform.
- Measurable Outcomes
- The company emphasises achieving measurable results such as increased sales opportunities, lower cost per lead, and significant revenue growth, as highlighted in their case studies.
FAQ
Section 06- Who is Whittington Consulting?
- Whittington Consulting helps B2B companies transform their website into a sales engine, with over 18 years of experience in SEO, lead generation, and HubSpot consulting to increase qualified leads and shorten sales cycles.
- What services does Whittington Consulting offer?
- Whittington Consulting provides website redesigns, digital marketing, and HubSpot consulting. Their services are designed to help B2B companies generate leads, improve visibility, and shorten sales cycles through AI-powered marketing strategies aligned with business goals.
- What types of companies does Whittington Consulting work with?
- Whittington Consulting supports B2B companies that have long sales cycles and multiple decision-makers. They specialise in working with teams that use (or are transitioning to) HubSpot to generate qualified leads, align marketing and sales, and foster consistent pipeline growth from their website.
- How do I request a proposal?
- To request a proposal, interested parties can visit the contact page and complete a short form. This initiates a no-obligation, collaborative call to discuss goals and challenges, followed by a strategic recommendation.