Agency

Xgrowth

RevOps

Xgrowth assists B2B technology companies in developing and executing targeted, hyper-personalised campaigns to acquire new customers and expand existing relationships. The company specialises in Account-Based Marketing (ABM), Go-to-Market (GTM) strategy, and B2B consulting.

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Our read

Section 01

Focused on B2B marketing ROI; a fit if that's precisely the seam you need closed.

“xGrowth's approach is characterised by structured Account-Based Marketing strategies and a collaborative working relationship with clients.”
— Directory research note

Value proposition

Section 02

Xgrowth is a firm that helps B2B companies improve their acquisition and expansion of larger deals through targeted marketing efforts. They specialise in Account-Based Marketing (ABM), aiming to generate more opportunities and pipeline from strategic accounts, align sales and marketing teams, and increase share of wallet within existing customer accounts.

The company works with clients to develop comprehensive ABM roadmaps, which include marketing, sales, and customer success components. They position themselves as a partner, helping businesses differentiate in competitive markets and achieve tangible returns on investment from their ABM campaigns.

Core competencies

Section 03

Account-Based Marketing Strategy

Developing comprehensive ABM roadmaps including marketing, sales, and customer success.

Campaign Execution

Executing targeted, creative, and hyper-personalised campaigns for B2B companies.

Sales and Marketing Alignment

Facilitating buy-in and excitement from sales teams for marketing initiatives.

B2B Consulting

Providing consultancy services specific to B2B marketing challenges and growth.

Go-to-Market Strategy

Assisting with the development of effective Go-to-Market strategies.

Products & services

Section 04

Account-Based Marketing (ABM): Developing and executing hyper-personalised campaigns to acquire net new logos and increase share of wallet from strategic accounts.
Go-to-Market Strategy Consulting: Providing consulting services for developing and optimising Go-to-Market strategies.
B2B Consulting: Offering general consulting services for B2B marketing and growth challenges.
Sales and Marketing Alignment: Assisting organisations in aligning their sales and marketing teams for improved initiative buy-in and execution.
ABM Technology Stack Assistance: Advising on and supporting the implementation and optimisation of ABM technology.

Key takeaways

Section 05

Core Offering: Xgrowth helps B2B companies acquire new logos and increase share of wallet within strategic accounts using ABM.
Methodology: The company employs a structured and collaborative approach to ABM, focusing on targeted and personalised campaigns.
Client Experience: Clients report strong results, including pipeline generation and improved ROI, and view Xgrowth as a business partner.
Service Scope: Services encompass ABM strategy, execution, and guidance on the ABM technology stack.
Geographic Presence: Xgrowth has offices in Australia and Singapore, indicating a focus on the APAC region.

FAQ

Section 06

What kind of companies does Xgrowth work with?: Xgrowth primarily works with B2B technology companies.
What are the core services offered by Xgrowth?: The core services include Account-Based Marketing, Go-to-Market Strategy, and B2B Consulting.
How does Xgrowth help businesses grow?: They help businesses acquire new customers, expand relationships with existing strategic accounts, and align sales and marketing efforts.
What is Xgrowth's approach to ABM?: Xgrowth adopts a structured and collaborative approach to ABM, focusing on targeted and hyper-personalised campaigns.

Quick facts

Profile: Sales motion · Mid-market · Implementation
Focus: Land and expand larger B2B deals faster
Specialisation: Account-Based Marketing (ABM)
Target Market: B2B technology firms
Services Offered: Strategy, execution, and tech stack consultation
Regions Served: Australia, Singapore

Researched from xgrowth.com.au · 9/7/2026

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