CRM & Data Services
Developing CRM strategies, managing customer lifecycles, and implementing acquisition and loyalty programmes.
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Platform
Numberly
MarketingOps
Cross-discipline
Numberly helps clients enhance marketing effectiveness by transforming expenses into long-term investments. They offer services across CRM & data, MarTech platforms, digital media, and strategy & insights. Their approach includes both consulting and proprietary tools to drive omnichannel campaign performance.
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Section 01Sells marketing Technologist; major player in data marketing as a product, not a service — you'd still need an implementation partner alongside it.
“Numberly helps clients transform their marketing expenses into long-term investments in order to boost performance.”
Value proposition
Section 02Numberly provides a range of services and solutions designed to make marketing more relevant, effective, and measurable. They aim to convert marketing expenditure into sustained investments, focusing on boosting client performance. Their offerings span CRM strategy, data management, MarTech platform implementation, and digital media execution.
The company employs a 'think & do' approach to improve business outcomes, integrating strategic consulting with practical application. They offer proprietary tools like the Numberly Martech Platform for omnichannel campaign management and Impactly for measuring environmental campaign impact. Additionally, Numberly provides educational courses through its Academy to enhance data marketing, CRM, Retail Media, and analytics skills.
Core competencies
Section 03MarTech Platforms
Implementing and managing marketing automation, messaging solutions, and Customer Data Platforms (CDPs).
Digital Media
Providing services for media strategy, retail media, and Amazon Ads.
Strategy & Insights
Offering consulting services, insights, and analytics to improve business performance.
Training & Development
Delivering courses through the Numberly Academy focused on Data Marketing, digital CRM, Retail Media, and analytics.
Environmental Impact Measurement
Offering Impactly, a tool for measuring the environmental impact of marketing campaigns.
Products & services
Section 04- CRM Strategy & Lifecycles
- Development and activation of CRM strategies and customer lifecycle management.
- Marketing Automation
- Implementation and management of marketing automation platforms for omnichannel campaigns.
- Media Strategy & Trading
- Strategic planning and programmatic trading for digital media and retail media campaigns.
- Customer Data Platform (CDP)
- Deployment and optimisation of Customer Data Platforms to unify customer data.
- Consulting
- Strategic consulting services with a 'think & do' approach to improve business performance.
- Insights & Analytics
- Provision of analytical services to derive insights from marketing data.
Key takeaways
Section 05- Marketing Performance
- Numberly aims to enhance marketing performance by converting expenses into long-term investments.
- Omnichannel Campaigns
- The Numberly Martech Platform supports operational excellence for omnichannel campaigns across various channels.
- Data-Driven Approach
- The company emphasises data marketing, CRM, and analytics through its services and educational offerings.
- Consulting Model
- Their 'think & do' approach combines strategic advice with practical implementation to improve business performance.
- Sustainability
- Numberly offers a tool, Impactly, to help clients measure the environmental impact of their marketing campaigns.
FAQ
Section 06- What is the primary goal of Numberly's services?
- Numberly aims to make marketing more relevant, effective, and measurable, transforming marketing expenses into long-term investments for clients.
- What proprietary tools does Numberly offer?
- Numberly offers the Numberly Martech Platform for omnichannel campaign management and Impactly for measuring the environmental impact of campaigns.
- Does Numberly provide educational programs?
- Yes, Numberly Academy offers certificates to improve skills in Data Marketing, digital CRM, Retail Media, and analytics.
- What kind of consulting does Numberly offer?
- Numberly provides 'Grassroots Consulting' with a 'think & do' approach to improve business performance.