Creative-Media Synchronisation
Ability to align advertising creative and media strategies from the start of a campaign.
← Back to directory
Platform
Smartly
MarketingOps
Cross-discipline
Smartly offers an AI-powered advertising platform designed to synchronise creative and media aspects of campaigns. It aims to reduce fragmentation and orchestrate advertising efforts across platforms, channels, and metrics. The platform helps teams create, optimise, and scale campaigns, facilitating better ad performance and efficiency.
Visit website ↗Our read
Section 01Sells aI-powered advertising technology company transforming ad experiences as a product, not a service — you'd still need an implementation partner alongside it.
“The company's approach centres on harmonising advertising creative and media through AI to improve campaign effectiveness and operational control.”
Value proposition
Section 02Smartly provides an AI advertising platform that integrates creative development and media placement to improve campaign performance. The platform's primary value proposition is to bridge the gap between creative and media teams, enabling them to work in sync from the campaign's inception. This aims to reduce operational chaos, accelerate turnaround times, and result in more effective and impactful advertisements.
Smartly's system acts as a central hub for managing various aspects of advertising, including platforms, creative assets, channels, and performance metrics. It incorporates AI into stages from production to cross-channel performance, supporting teams in creating, optimising, and scaling their advertising efforts with increased confidence and control. The company suggests its solution can lead to outcomes such as lower cost per acquisition (CPA) and increased subscriptions.
Core competencies
Section 03AI-Powered Optimisation
Utilising AI across production and cross-channel performance for deeper connections and improved results.
Campaign Orchestration
Providing a central hub for managing platforms, creative, channels, and metrics.
Workflow Simplification
Designed to simplify workflows for various teams, reducing fragmentation and increasing efficiency.
Products & services
Section 04- AI Advertising Platform
- A comprehensive platform that brings AI into every step of advertising, from production to cross-channel performance.
- Intelligent Creative
- Tools and features designed to produce effective and resonating creative at scale while achieving performance goals.
- Solutions for Agency Teams
- Aims to simplify workflows across platforms to save time and drive impact for clients.
- Solutions for Performance Teams
- Focuses on raising brand awareness and deepening brand engagement through real-time measurement and enhanced transparency.
- Solutions for Brand Teams
- Supports engaging consumers across the open web and leading social media channels.
- Solutions for Creative Teams
- Enables the production of high-quality creative efficiently, aligning with desired performance outcomes.
Key takeaways
Section 05- Core Problem Addressed
- The platform aims to solve the disconnection between creative and media components in advertising campaigns, often leading to suboptimal performance.
- Role of AI
- AI is integrated into every step of the advertising process, from production to performance analysis, to enhance efficiency and effectiveness.
- Centralised Management
- Smartly functions as a single point of control for balancing diverse elements of advertising, including different platforms, creative assets, and channels.
- Targeted Teams
- Solutions are offered for Agency, Performance, Brand, and Creative Teams, suggesting a broad application across different advertising functions.
- Performance Improvement Goals
- The platform seeks to reduce Cost Per Acquisition (CPA), increase subscriptions, and decrease retargeting frequency.
FAQ
Section 06- What is Smartly's primary objective?
- Smartly aims to synchronise creative and media in advertising campaigns to improve performance and reduce operational complexity.
- How does Smartly use AI?
- AI is integrated throughout the advertising process, from creative production to cross-channel performance optimisation.
- What kind of results can users expect?
- The platform is designed to achieve outcomes such as lower CPA, increased subscriptions, and more efficient retargeting.
- Which teams benefit from Smartly's solutions?
- Smartly offers solutions tailored for Agency Teams, Performance Teams, Brand Teams, and Creative Teams.